About Us.
Based in San Clemente, California, DEFINE Marketing was created out of a love for results and a passion for beautiful brands. It’s our mission to partner with businesses with the same passion, large or small, to help them thrive in the changing world of commerce.
Christy Caporale
President | CEO
Christy got her start in hospitality in 1995 but made it a successful career in 2010 working for large global companies like Starwood and Marriott International. Success in the world of hospitality requires organization, the desire to learn, and a results-driven mentality. All of these make up the brand ethos at DEFINE.
Elsa Guttery
Sr. Director | MARKETING
Elsa is a marketing, sales, and communications expert specializing in the hospitality industry with over 15 years of experience spanning digital strategy to public relations for luxury, lifestyle, and independent hotels.
Elsa experience includes Shutters on the Beach and Casa Del Mar and Langham Hotels.
